How an organization overcame a public relations crisis Case Study

How an organization overcame a public relations crisis - Case Study Example Johnson & Johnson’s is a very successful company. Its vision focuses on being of service to the community and committing itself to serving their clients. The mission statement is no different. The company seeks to provide its clients with the best possible product and services. According to the company, this must meet safety and ethical regulation. Looking at the Tylenol crisis, the reader will understand just how timely response to company crisis is essential in winning the trust of the consumer. Before the Tylenol Crisis, the product was the most successful over the counter drug in the US. It had over a hundred million users. Through the first 3 quarters of 1982, Tylenol was bringing in about 19 percent of Johnson and Johnson’s profits. The product accounted for 13 percent of the company’s growth in sales and over 33 percent in profits growth per year. In terms of the market share, Tylenol had over 37 percent making it indomitable. The drug outsold four of its closest competitors combined. Later in 1982, for reasons not known to anyone, a presumably unknown person or persons put cyanide-laced capsules in place of Tylenol Extra-Strength capsules and then resealed the packages. The malevolent person(s) then deposited the drugs on shelves of at least six pharmacies or more and popular food stores in Chicago. Seven people died from using the capsules. The media can be damaging to the reputation of any company. In most cases, it may have some alteration, or have interest on one side. While a given piece of information can have different meanings depending on how it is covered, the media will always find the way that the piece attracts as much heat or attention as possible. Concerning Tylenol crisis, the media focused on how a trusted consumer product had brought about deaths of the American citizens. While this is true, the fact is that the company was not to blame for the unfortunate events. The media made a very bad name of the brand that